Leader magazineASCL - Association of School and College Leaders
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Something to shout about

Something to shout about

Independent schools have long used marketing as a tool to raise their profile and attract students. Now maintained schools and colleges are recognising the need to market their institutions. Macia Grebot talks through the why and how of influencing public perception. >>more>>

Stop the press...

Stop the press...

Reporters may rank right up there with Ofsted inspectors as the people school and college leaders least want to find on the other end of the telephone. Journalist Paul Hill reveals what makes the media tick and what reporters are really after when they come calling. >>more>>

Hide and they will seek

Hide and they will seek

Sooner or later in most ASCL members' careers, the media will come knocking when the school or college least wants to let them in. Sara Gadzik offers some suggestions for dealing constructively with the media in the midst of a major incident. >>more>>

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